
This Privacy Notice explains what information we collect when you enter the Fire Wings “Scratch & Win” Sweepstakes, how we use and protect it, and the choices and rights you have. We collect only what we need to run the Promotion fairly and to send you offers if you ask us to.
The Promotion is sponsored by Fire Wings (the “Sponsor”) and operated by KeenDigital (the “Administrator”) on the Sponsor’s behalf. The Sponsor is the business responsible for your information collected through this Promotion.
When you enter, we collect:
| Email address | To identify your entry, enforce one entry per person, contact you about the Promotion, and — if you opt in — send marketing. |
| Mobile phone number | To identify and verify your entry and contact you if you are a winner. We do not send SMS/text messages. |
| Eligibility confirmation | Your confirmation that you are 18 or older and a California resident. |
| Marketing consent | Whether you opted in to marketing email, along with the exact wording shown and the date and time you consented. |
| Technical signals | Limited technical information such as IP address and browser/device type, used only to detect and prevent fraud or abuse of the Promotion. |
| Store / entry source | The participating location whose QR code you scanned, or that you entered online, for attribution. |
We do not knowingly collect information from anyone under 18.
We do not send SMS or text messages as part of this Promotion. We do not sell your personal information, and we do not share it for cross-context behavioral advertising. Your phone number is collected for entry verification and winner contact only.
We share your information only as needed to run the Promotion: with the Administrator (KeenDigital) and trusted service providers who process data on our behalf under confidentiality obligations, and when required by law or to protect our legal rights. We do not otherwise disclose your information to third parties for their own marketing.
We use reasonable administrative, technical, and organizational safeguards to protect your information. Personal information, including your email and phone number, is encrypted at rest, and access is limited to personnel who need it to administer the Promotion. No method of transmission or storage is completely secure, but we work to protect your information consistent with applicable law.
We retain entry information for as long as needed to administer the Promotion, award and verify prizes, maintain required records (including consent logs), and comply with legal obligations — after which it is deleted or de-identified. If you opted in to marketing, we keep your contact information until you unsubscribe.
Under the California Consumer Privacy Act, as amended (CCPA/CPRA), California residents have the right to:
To exercise any of these rights, contact us using the details in Section 12. We will verify your request and respond as required by law.
Marketing email is optional — the opt-in checkbox is unchecked by default, and you can enter the Promotion without opting in. If you do opt in, you can unsubscribe at any time using the link in any marketing email or by contacting us. Unsubscribing from marketing does not affect Promotion-related messages about your entry or prize.
The Site uses only the cookies and similar technologies necessary for it to function and to keep the Promotion secure (for example, to support entry and prevent abuse). We do not use third-party advertising cookies on the Site.
We may update this Privacy Notice from time to time. Changes are effective when posted with an updated “Last updated” date. Material changes affecting how we use information you already provided will be handled consistent with applicable law.
To ask a question or exercise a privacy right, contact Fire Wings at contactus@firewings.com, +1 818-626-9525, or 2362 Maritime Dr., Ste. #100, Elk Grove, CA 95758 [TO CONFIRM].