Privacy Notice
This Privacy Notice explains what information we collect when you enter the Fire Wings “Scratch & Win” Sweepstakes, how we use and protect it, and the choices and rights you have. We collect only what we need to run the Promotion fairly and to send you offers if you ask us to.
Contents
1. Who We Are
The Promotion is sponsored by Fire Wings (the “Sponsor”) and operated by KeenDigital (the “Administrator”) on the Sponsor’s behalf. The Sponsor is the business responsible for your information collected through this Promotion.
2. Information We Collect
When you enter, we collect:
| Email address | To identify your entry, enforce one entry per person, contact you about the Promotion, and — if you opt in — send marketing. |
| Mobile phone number | To identify and verify your entry and contact you if you are a winner. We do not send SMS/text messages. |
| Eligibility confirmation | Your confirmation that you are 18 or older and a California resident. |
| Marketing consent | Whether you opted in to marketing email, along with the exact wording shown and the date and time you consented. |
| Technical signals | Limited technical information such as IP address and browser/device type, used only to detect and prevent fraud or abuse of the Promotion. |
| Store / entry source | The participating location whose QR code you scanned, or that you entered online, for attribution. |
We do not knowingly collect information from anyone under 18.
3. How We Use It
- To administer the Promotion — record entries, run the instant-win game, enforce the one-entry-per-person limit, conduct the Grand Prize drawing, and award and verify prizes;
- To contact you about your entry or a prize;
- To send you marketing emails about Fire Wings news and offers, only if you opted in;
- To detect, prevent, and investigate fraud, abuse, or violations of the Official Rules;
- To comply with legal obligations and maintain records required for the Promotion.
4. No SMS & No Sale
We do not send SMS or text messages as part of this Promotion. We do not sell your personal information, and we do not share it for cross-context behavioral advertising. Your phone number is collected for entry verification and winner contact only.
5. How We Share
We share your information only as needed to run the Promotion: with the Administrator (KeenDigital) and trusted service providers who process data on our behalf under confidentiality obligations, and when required by law or to protect our legal rights. We do not otherwise disclose your information to third parties for their own marketing.
6. How We Protect It
We use reasonable administrative, technical, and organizational safeguards to protect your information. Personal information, including your email and phone number, is encrypted at rest, and access is limited to personnel who need it to administer the Promotion. No method of transmission or storage is completely secure, but we work to protect your information consistent with applicable law.
7. How Long We Keep It
We retain entry information for as long as needed to administer the Promotion, award and verify prizes, maintain required records (including consent logs), and comply with legal obligations — after which it is deleted or de-identified. If you opted in to marketing, we keep your contact information until you unsubscribe.
8. Your California Rights
Under the California Consumer Privacy Act, as amended (CCPA/CPRA), California residents have the right to:
- Know what personal information we collect about you and how we use and disclose it;
- Request access to, or a copy of, the personal information we hold about you;
- Request deletion of your personal information, subject to legal exceptions;
- Request correction of inaccurate personal information;
- Opt out of the sale or sharing of personal information — note that we do not sell or share personal information;
- Not be discriminated against for exercising your privacy rights.
To exercise any of these rights, contact us using the details in Section 12. We will verify your request and respond as required by law.
9. Marketing Choices
Marketing email is optional — the opt-in checkbox is unchecked by default, and you can enter the Promotion without opting in. If you do opt in, you can unsubscribe at any time using the link in any marketing email or by contacting us. Unsubscribing from marketing does not affect Promotion-related messages about your entry or prize.
10. Cookies
The Site uses only the cookies and similar technologies necessary for it to function and to keep the Promotion secure (for example, to support entry and prevent abuse). We do not use third-party advertising cookies on the Site.
11. Changes
We may update this Privacy Notice from time to time. Changes are effective when posted with an updated “Last updated” date. Material changes affecting how we use information you already provided will be handled consistent with applicable law.
12. Contact Us
To ask a question or exercise a privacy right, contact Fire Wings at contactus@firewings.com, +1 818-626-9525, or 2362 Maritime Dr., Ste. #100, Elk Grove, CA 95758 [TO CONFIRM].